15th Prof. Vladas Gronskas International Scientific Conference

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2 VILNIUS UNIVERSITY KAUNAS FACULTY 15th Prof. Vladas Gronskas International Scientific Conference 3 rd of December, 2020 VIRTUAL CONFERENCE PROGRAM 9:00 9:15 OPENING OF THE CONFERENCE The Head of Social Sciences and Applied Informatics of Vilnius University Kaunas Faculty Dr. Giedrius Romeika and exceptional Prof. Dr. Vladislav Fomin 9:15-10:15 KEYNOTE SPEAKERS Jonas Miklovas (Lithuania) - Sport journalist, CEO of the BasketNews.lt How unexpected times require unexpected decisions David Chislett (Netherlands) - Entrepreneur, Poet, Musician Open Up To Creativity Christian Frattima (Italy) - Conductor, CEO of the Coin Du Roi A.Maslow 's pyramid and shortcomings of hyper - liberal performing arts financing system during pandemic 10:30 14:15 PARALLEL SESSIONS (A, B, C, D, E) 10:30-12:30 PROJECT BLOCKNET MULTIPLIER EVENT 14:15 14:20 CLOSING OF THE CONFERENCE

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4 PARALLEL SESSIONS SESSION A: Development of Business, Innovation and Entrepreneurship Moderators: Dr. Giedrius Romeika, Dr. Rasa Bartkutė, Assoc. Prof. dr. Ingrida Šarkiūnaitė 10:30 Kamilė Mitašiūnaitė (Vilnius University, Lithuania) Influence of human resource management policy on customer loyalty 10:45 Dovilė Balevičienė (Vilnius University, Lithuania) Cultural Diversity Management Practices in Lithuania 11:00 Aistė Kukytė (Vilnius University, Lithuania) A conceptual management model of virtual project team in international companies 11:15 Ramachandran Sugavaneswaran, Ingrida Šarkiūnaitė (Vilnius University, Lithuania, India) Influence of Internal and External Factors on The Selection Decision of Expatriates 11:30 Miroslav Georgiev (Shumen University Bishop Konstantin Preslavski, Bulgaria) Business Planning and Strategic Decisions of the Organization 11:45 Zhibo Shi (Vilnius University, Lithuania, China) Chinese traditional Cultural and Cross-cultural Management Coffee Break 12:15 Olivija Juškevičiūtė (Kaunas University of Technology, Lithuania) Corporate Social Responsibility Impact on Employer Branding 12:30 Antanas Ūsas (Vilnius University, Lithuania) Optimizing ecommerce through eye tracking 12:45 Greta Burbaitė, Dovilė Balevičienė (Vilnius University, Lithuania) Co-creation paradigm in organizational management 13:00 Emma Young, Mante Zalys, Sovannrithyreach Kim, Amirhossein Ziaei Rahimabadi, Josiah Tan Yue Xian (Vilnius University, Lithuania, USA, Cambodia, Malaysia, Iran) Campus Navigation Mobile App 13:15 Darius Bražinskas, Tomas Kondrotas, Julius Pliaugo, Matas Ladyga, Vilius Sinderavičius, Klaudijus Kungys (Vilnius University, Lithuania) The battle against distractions while working from home 13:30 Ivona Georgieva (Shumen University Bishop Konstantin Preslavski, Bulgaria) Competitiveness Through the Prism of The Culture of Innovation 13:45 Viltė Lubytė (Vilnius University, Lithuania) SMEs' brand positioning using guerrilla marketing principle 1

5 SESSION B: Accounting and Finance Problem Solutions and Improvement Moderators: Prof. Dr. Kristina Rudžionienė, Assoc. Prof. Dr. Eduardas Freitakas, Assoc. Prof. Dr. Rūta Klimaitienė 10:30 Agnė Šetikienė (Šiauliai University, Lithuania) The Heterogeneous Impact of Financialization on long-run economic growth 10:45 Dovilė Kuizinienė (Vytautas Magnus University, Lithuania) Financial distress concept confusion 11:00 Oksana Pulii (The National Academy of Sciences of Ukraine, Ukraine) State regulation of investment activity of Ukraine s economy: investment attractiveness 11:15 Gintarė Leckė (Vytautas Magnus University, Lithuania) Theoretical aspects of economic socialization as determinant of consumer behavior in innovative financial services 11:30 Violetta Reznyk (National University of Food Technology, Ukraine) Investment activity of banks 11:45 Dasha Zymukha (National University of Food Technology, Ukraine) Factors influencing the investment attractiveness of Ukraine 12:00 Gerda Barauskaitė (Vilnius University, Lithuania) CSR and it's impact on financial performance: Theoretical aspect SESSION C: Principles of Sustainability and Sustainable Development Moderators: Prof. Dr. Remigijus Čiegis, Prof. Dr. Asta Mikalauskienė 10:30 Jurga Grikietytė-Čebatavičienė (Mykolas Romeris University, Lithuania) Financial Security Assessment in European Union Countries 10:45 Assem Abdelazim, Ilona Kiaušienė (Vilnius University, Lithuania, Egypt) International Labour Migration Causes and Tendencies 11:00 Karīna Viskuba (The University of Latvia, Latvia) Renewable Energy Sources in the Baltic States and New Business Approaches of the Sector 11:15 Olena Borzenko (National Academy of Sciences of Ukraine, Ukraine) The Role of Clusters in the Modern Economy 11:30 Edgars Vītols (The University of Latvia, Latvia) The Impact of Covid-19 on Debt Sustainability: Case of Latvia 11:45 Anastasiia Pavlenko (National University of Food Technologies, Ukraine) The TNCs as a "Severe Players in World Development: Pros and Cons 12:00 Slavka Georgieva (Shumen University Bishop Konstantin Preslavski, Bulgaria) Development and Challenges in Front of Clusters in Bulgaria 12:15 Solvita Kristone (The University of Latvia, Latvia) Structural changes in labor demand in Latvia due to the Covid19 pandemic 2

6 SESSION D: Cultural and Creative Industries and Innovations Moderators: Prof. Dr. Virginija Jurėnienė, Junior.Asist. Ugnė Pavlovaitė 10:30 Rugilė Navickaitė (Vilnius University, Lithuania) Features of Communication in the Production of the Contemporary Art: the Display of the National Gallery 10:45 Rūta Pilkytė (Vilnius University, Lithuania) The importance of the network in International Music Competitions 11:00 Irena Kyguolytė-Kataržė (Vilnius University, Lithuania) Organization of social art action in organizations of performative art 11:15 Alina Spurganė (Vilnius University, Lithuania) Audience development and audience research in museums 11:30 Skaistė Jurėnė (Vilnius University, Lithuania) Factors of igniting positive and negative digital audience engagement during a pandemic lockdown of the cultural sector 11:45 Ugnė Pavlovaitė (Vilnius University, Lithuania) Competition and Partnership Management in the Platform of Creative Industries Coffee Break 12:15 Raimonda Agnė Medeišienė, Justina Markevičienė (Vilnius University, Lithuania) Applied Art techniques in prisons: a case study 12:30 Maria Rotar (National University of Theatre and Film "I.L. Caragiale", Romania) Responsibility in Cultural Management 12:45 Dovydas Marciuška, Rūta Karčiauskaitė, Jokūbas Dargis, Ivas Jablonskas, Tadas Blaževičius, Skirmantas Stumburevičius (Vilnius University, Lithuania) Poker Equity Calculator 13:00 Matas Džiugas, Dovydas Lučiūnas, Giedrius Maldutis, Adomas Nasutavičius, Rokas Narbutaitis (Vilnius University, Lithuania) IT project Kaziukas eshop Coffee Break 13:15 Eglė Dmukauskaitė, Virginija Jurėnienė (Vilnius University, Lithuania) Art Hackathons: Case of Lithuania 13:30 Aurelija Kuizinaitė (Vilnius University, Lithuania) Community Art Project Management in the Aspect of Community Activation 13:45 Dovilė Peseckienė, Virginija Jurėnienė (Vilnius University, Lithuania) Kaunas Biennial: From Local Exhibition To Contemporary Art Platform. Evolution Stages, Features And Management Models 14:00 Diana Sutkutė (Vilnius University, Lithuania) The model of inter-sectoral cooperation: the case of theatre 3

7 SESSION E: Information and Communication Technologies in Finance, Management and Marketing Solutions Moderators: Prof. Dr. Dalia Krikščiūnienė, Assoc. Prof. Dr. Saulius Masteika 10:30 Justina Januškevičiūtė (Vilnius University, Lithuania) Threats Of Echo Chambers And Filter Bubbles On Social Media For Conscious Democratic Processes 10:45 Sandra Misiūnaitė (Vilnius University, Lithuania) Intelligent Automation Of The "Know Your Customer" Framework For Anti Money Laundering In Financial Institutions 11:00 Paulius Danielius (Vilnius University, Lithuania) A Study Of Blockchain Based Solutions For Sustainable Distributed Electricity Trading Network 11:15 Olankunle Michael Akerekan, Deepak Sabu, Goodluck Emeka Orji, Mihails Tumasevics, Ebulue Iheamnacho Cletus (Vilnius University, Lithuania, Nigeria, India, Latvia) Forum Your Whole Study Life in One Place 11:30 Edvardas Tambakevičius,Laurynas Četyrkinas,Justas Razgaitis, Mintautas Ivaškevičius, Ugnė Baltramaitytė (Vilnius University, Lithuania) Website For Tracing Ais (Automatic Identification System), Mmsi (Maritime Mobile Service Identity) 11:45 Ramūnas Daukas, Lukas Vileikis, Dovydas Čeponis, Domantas Daknys, Austis Mačerauskas, Dominykas Savickas (Vilnius University, Lithuania) Cyber-Security Educational Website 4